Marketing 4 Future Award – Bock auf Morgen
The Marketing 4 Future Award, presented by Bock auf Morgen, celebrates innovative marketing strategies that not only drive business success but also contribute to a sustainable future. In an era where the climate crisis demands urgent action, the need for new, forward-thinking marketing strategies has never been greater. Businesses today must harness their marketing platforms to promote eco-conscious behaviors, advocate for sustainability, and challenge consumers to think critically about their environmental impact.
Scientists play a crucial role in this transformation. Their research, insights, and data are essential in shaping evidence-based, effective marketing strategies that reflect the urgency of climate action. By incorporating scientific expertise, brands can develop campaigns that are not only impactful but also responsible and aligned with the latest environmental knowledge. Together with the german climate consortia ECRA builds the scientific advisory board for this years M4F award. Further information can be fund under: BAM! Bock auf Morgen